Wired and Dangerous : How Your Customers Have Changed and What to Do About It.

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Bell, Chip R.
Other Authors: Patterson, John R.
Format: eBook
Language:English
Published: San Francisco : Berrett-Koehler Publishers, 2011.
Edition:0 ed.
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Call Number: HF5415.5.B43835 2011
HF5415.5.B43835 2011 Available