Big Data : A Road Map for Successful Digital Marketing / edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Singh, Amandeep, 1982- (Editor), Bansal, Rohit, 1982- (Editor), Sharma, Sandhir (Editor, Contributor), Abadia, Rhodora (Contributor), Aggarwal, Kriti (Contributor), Ahmad, Ashfaq (Contributor), Balamurugan, S. (Shanmugam), 1985- (Contributor), Baral, Manish Mohan (Contributor), Cervantes Flores, Oliver Moisés (Contributor), Cervantes, Valeria Meléndez (Contributor), Cervera, Claudia Malćn (Contributor), Chimhundu, Ranga (Contributor), De la Vega Meneses, José Gerardo (Contributor), Dhaya, R. (Contributor), Goyal, Gulshan (Contributor), Gupta, Alock (Contributor), Hassan, Rumman (Contributor), Jana, Bhaswati (Contributor), Kalyani, B. J. D. (Contributor), Kanthavel, R. (Contributor), Kapoor, Komal (Contributor), Kaur, Harmanpreet (Contributor), Kaushik, Tanvi (Contributor), Khoi, Bui Huy (Contributor), Krishan, Ram (Contributor), Malhotra, Rohit (Contributor), Malik, Reena (Contributor), Mittal, Vipin (Contributor), Mukherjee, Subhodeep (Contributor), Palanivelrajan, M. (Contributor), Putri, Seprianti Eka (Contributor), Rabby, Fazla (Contributor), Rana, Sudhir (Contributor), Rasul, Tareq (Contributor), Sandhu, Namrata (Contributor), Selvalakshmi, M. (Contributor), Singh, Dilpreet (Contributor), Trivedi, Sonal (Contributor), Venkataiah, Chittipaka (Contributor)
Format:	eBook
Language:	English
Published:	Berlin ; Boston : De Gruyter, [2022]
Subjects:	Internet marketing > Technological innovations. Big data.