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Big Data : A Road Map for Successful Digital Marketing / edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Other Authors: Singh, Amandeep, 1982- (Editor), Bansal, Rohit, 1982- (Editor), Sharma, Sandhir (Editor, Contributor), Abadia, Rhodora (Contributor), Aggarwal, Kriti (Contributor), Ahmad, Ashfaq (Contributor), Balamurugan, S. (Shanmugam), 1985- (Contributor), Baral, Manish Mohan (Contributor), Cervantes Flores, Oliver Moisés (Contributor), Cervantes, Valeria Meléndez (Contributor), Cervera, Claudia Malćn (Contributor), Chimhundu, Ranga (Contributor), De la Vega Meneses, José Gerardo (Contributor), Dhaya, R. (Contributor), Goyal, Gulshan (Contributor), Gupta, Alock (Contributor), Hassan, Rumman (Contributor), Jana, Bhaswati (Contributor), Kalyani, B. J. D. (Contributor), Kanthavel, R. (Contributor), Kapoor, Komal (Contributor), Kaur, Harmanpreet (Contributor), Kaushik, Tanvi (Contributor), Khoi, Bui Huy (Contributor), Krishan, Ram (Contributor), Malhotra, Rohit (Contributor), Malik, Reena (Contributor), Mittal, Vipin (Contributor), Mukherjee, Subhodeep (Contributor), Palanivelrajan, M. (Contributor), Putri, Seprianti Eka (Contributor), Rabby, Fazla (Contributor), Rana, Sudhir (Contributor), Rasul, Tareq (Contributor), Sandhu, Namrata (Contributor), Selvalakshmi, M. (Contributor), Singh, Dilpreet (Contributor), Trivedi, Sonal (Contributor), Venkataiah, Chittipaka (Contributor)
Format: eBook
Language:English
Published: Berlin ; Boston : De Gruyter, [2022]
Subjects:
Internet marketing > Technological innovations.
Big data.
Table of Contents:
  • Chapter 1. AIC Algorithm for Employee Motivation
  • Chapter 2. Big Data Analytics in Predicting Consumer
  • Chapter 3. Using Big Data on Customer Behavioral Analysis in Indonesia
  • Chapter 4. Customer Vision with Big Data Analytics
  • Chapter 5. Digital Transformation in Real Estate Marketing: A Review
  • Chapter 6. Drivers of Bank Penetration: A Bankers' Perspective
  • Chapter 7. Elaborative Perceptions on Big Data and Social Media Analytics
  • Chapter 8. Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
  • Chapter 9. Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
  • Chapter 10. Leveraging Big Data for Digital Marketing
  • Chapter 11. Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
  • Chapter 12. Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
  • Chapter 13. Role of Big Data in Growth of Digital Marketing
  • Chapter 14. Text Mining Applied as Business Intelligence in the Tourism Industry
  • Chapter 15. Big Data: Impact on Digital Era of Twenty-First Century
  • Chapter 16. Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
  • Chapter 17. Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature.

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