Capturing customer equity : moving from products to customers / David Bejou, Gopalkrishnan R. Iyer, editors.

Saved in:

Bibliographic Details
Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Bejou, David, Iyer, Gopalkrishnan R.
Other title:	Journal of relationship marketing (Binghamton, N.Y.)
Format:	eBook
Language:	English
Published:	New York : Best Business Books, ©2006.
Subjects:	Customer equity. Customer loyalty. Electronic commerce > Management. Customer relations > Management. Relationship marketing.

Internet

Holdings details from Online
Call Number:	HF5415.527 .C37 2006eb
HF5415.527 .C37 2006eb	Available