Campaigning in the twenty-first century : activism, big data, and dark money / Dennis W. Johnson.

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning--micro-targeting, o...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Johnson, Dennis W. (Author)
Format: eBook
Language:English
Published: London : Routledge, 2016.
Edition:Second edition.
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Full Text (via Taylor & Francis)

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Call Number: JK2281 .J623 2016eb
JK2281 .J623 2016eb Available