Fashion marketing in emerging economies. Volume I, Brand, consumer and sustainability perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah, editors.

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for womens mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gai...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Brooksworth, Frederica (Editor), Mogaji, Emmanuel (Editor), Bosah, Genevieve (Editor)
Other title:	Brand, consumer and sustainability perspectives.
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2023]
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Fashion merchandising.