Multisensory in stationary retail : principles and practice of customer-centered store design / Gunnar Mau, Markus Schweizer, Christoph Oriet, editors.

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in har...

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Online Access: Full Text (via Springer)
Other Authors: Mau, Gunnar (Editor), Schweizer, Markus (Editor), Oriet, Christoph (Editor)
Other title:Multisensorik im stationären Handel. English.
Format: eBook
Language:English
German
Published: Wiesbaden, Germany : Springer, [2023]
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Call Number: NA6220 .M85 2023
NA6220 .M85 2023 Available