Multisensory in stationary retail : principles and practice of customer-centered store design / Gunnar Mau, Markus Schweizer, Christoph Oriet, editors.
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in har...
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Full Text (via Springer) |
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Other Authors: | , , |
Other title: | Multisensorik im stationären Handel. English. |
Format: | eBook |
Language: | English German |
Published: |
Wiesbaden, Germany :
Springer,
[2023]
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Subjects: |
Internet
Full Text (via Springer)Online
Call Number: |
NA6220 .M85 2023
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NA6220 .M85 2023 | Available |