Think bigger : how to innovate / Sheena Iyengar.

"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Iyengar, Sheena (Author)
Format:	eBook
Language:	English
Published:	New York : Columbia University Press, [2023]
Subjects:	Problem solving. Creative thinking.