Think bigger : how to innovate / Sheena Iyengar.
"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Columbia University Press,
[2023]
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Think bigger : |b how to innovate / |c Sheena Iyengar. |
| 264 | 1 | |a New York : |b Columbia University Press, |c [2023] | |
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| 504 | |a Includes bibliographical references (pages 215-227) and index. | ||
| 505 | 0 | |a Intro -- Table of Contents -- Preface -- Part I -- 1. What Is Think Bigger? -- 2. The Creative Brain -- Part II -- 3. Step 1: Choose the Problem -- 4. Step 2: Break Down the Problem -- 5. Step 3: Compare Wants -- 6. Step 4: Search In and Out of the Box -- 7. Step 5: Choice Map -- 8. Step 6: The Third Eye -- Acknowledgments -- Bibliography -- Index. | |
| 520 | |a "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- |c Provided by publisher. | ||
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