B2B customer engagement strategy : an introduction to managing customer experience / Daniel D. Prior.

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Mi...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Prior, Daniel D. (Author)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2023.
Subjects:	Industrial marketing. Customer relations. Relationship marketing.