The missing discipline behind failure to scale : companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures / Andy Binns, Christine Griffin.
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors' research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities,...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
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| Edition: | [First edition]. |
| Subjects: |
| Summary: | Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors' research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and capacity; and a willingness to use a variety of techniques to assemble those assets into a coherent strategy for attaining scale. This article offers leaders five lessons for blazing a scaling path. |
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| Item Description: | Reprint #64404. |
| Physical Description: | 1 online resource (9 pages) |
| Bibliography: | Includes bibliographical references. |