The missing discipline behind failure to scale : companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures / Andy Binns, Christine Griffin.
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors' research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities,...
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Main Authors: | , |
Format: | eBook |
Language: | English |
Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
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Edition: | [First edition]. |
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Internet
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Call Number: |
HD62.5
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HD62.5 | Available |