The missing discipline behind failure to scale : companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures / Andy Binns, Christine Griffin.

Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors' research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities,...

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Online Access: Full Text (via O'Reilly/Safari)
Main Authors: Binns, Andy (Author), Griffin, Christine (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edition:[First edition].
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Call Number: HD62.5
HD62.5 Available