Tangled goods : the practical life of pro bono advertising / Iddo Tavory, Sonia Prelat, and Shelly Ronen.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising. The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, author...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Tavory, Iddo, 1977- (Author), Prelat, Sonia (Author), Ronen, Shelly (Author)
Format:	eBook
Language:	English
Published:	Chicago : University of Chicago Press, 2022.
Subjects:	Advertising > Psychological aspects. Altruism.