Marketing communications and brand development in emerging markets. Volume II, Insights for a changing world / Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel, editors.

This book provides critical insights into marketing communications and brand development in a business landscape transformed by an evolving digital environment, increasing industrialisation with associated environmental hazards, and the global Covid-19 pandemic. Organisations that strategically alig...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Adeola, Ogechi (Editor), Hinson, Robert (Robert Ebo) (Editor), Sakkthivel, A. M. (Editor)
Other title:	Insights for a changing world.
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2022.
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Branding (Marketing) > Developing countries. Communication in marketing > Developing countries. Branding (Marketing) Communication in marketing. Developing countries.