A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché and David B. Montgomery.
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Format: | Book |
Language: | English |
Published: |
Cambridge, Mass. :
Marketing Science Institute,
1977.
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Series: | Report (Marketing Science Institute) ;
no. 77-102. |
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PASCAL Offsite
Call Number: |
HF5415.2 .L36 1977
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HF5415.2 .L36 1977 | Available Place a Hold |