A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché and David B. Montgomery.

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Bibliographic Details
Main Author: Larréché, Jean-Claude
Corporate Author: Marketing Science Institute
Other Authors: Montgomery, David B. (David Bruce)
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1977.
Series:Report (Marketing Science Institute) ; no. 77-102.
Subjects:

MARC

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