A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché and David B. Montgomery.

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Bibliographic Details
Main Author:	Larréché, Jean-Claude
Corporate Author:	Marketing Science Institute
Other Authors:	Montgomery, David B. (David Bruce)
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1977.
Series:	Report (Marketing Science Institute) ; no. 77-102.
Subjects:	Marketing > Mathematical models. Marketing research > Mathematical models. Delphi method.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.2 .L36 1977
HF5415.2 .L36 1977	Available Place a Hold