Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Hastings House,
©1978.
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| Series: | Communication arts books.
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| Item Description: | "A worldwide study sponsored by the International Advertising Association." |
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| Physical Description: | x, 245 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0803812493 : |
| Action Note: | committed to retain 20160101 20410101 Alliance Shared Trust https://www.coalliance.org/shared-print-archiving-policies. |