Advertising effectiveness in a crowded television environment / by Michael L. Ray and Peter H. Webb.
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1978.
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| Series: | Report (Marketing Science Institute) ;
no. 78-113. |
| Subjects: |
PASCAL Offsite
| Call Number: |
HF6146.T42 R3 1978
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|---|---|
| HF6146.T42 R3 1978 | Available Place a Hold |