Guidelines for successful new product test marketing / W. Stanley Stuart, Jr. ... with the assistance of members of the A. N. A. New Product Marketing Committee.

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Bibliographic Details
Main Author:	Stuart, W. Stanley
Corporate Author:	A.N.A. New Product Marketing Committee
Format:	Book
Language:	English
Published:	New York : Association of National Advertisers, ©1976.
Subjects:	Marketing research. Product management. New products.

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Call Number:	HF5415.15 .S83
HF5415.15 .S83	Available Place a Hold