Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.

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Bibliographic Details
Other Authors:	Kotler, Philip, Cox, Keith Kohn
Other title:	Formerly Readings in marketing management.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, ©1980.
Edition:	Rev. ed.
Subjects:	Marketing > Management.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.13 .M3524 1980
HF5415.13 .M3524 1980	Available Place a Hold