Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.

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Bibliographic Details
Other Authors:	Adler, Lee, Mayer, Charles S.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, ©1980.
Subjects:	Marketing research.

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Call Number:	HF5415.2 .R32
HF5415.2 .R32	Available Place a Hold