Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.

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Bibliographic Details
Other Authors: Adler, Lee, Mayer, Charles S.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, ©1980.
Subjects:

MARC

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245 0 0 |a Readings in managing the marketing research function /  |c [compiled by] Lee Adler, Charles S. Mayer. 
260 |a Chicago, Ill. :  |b American Marketing Association,  |c ©1980. 
300 |a vii, 191 pages :  |b illustrations ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
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650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350. 
700 1 |a Adler, Lee.  |0 http://id.loc.gov/authorities/names/n80015786. 
700 1 |a Mayer, Charles S.  |0 http://id.loc.gov/authorities/names/n80015787  |1 http://isni.org/isni/0000000082795978. 
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