Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.

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Bibliographic Details
Main Author:	Haley, Russell I.
Format:	Book
Language:	English
Published:	New York : Wiley, 1985.
Series:	Ronald series on marketing management.
Subjects:	Communication in marketing. Market segmentation.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.123 .H35 1985
HF5415.123 .H35 1985	Available Place a Hold