Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.

Saved in:
Bibliographic Details
Main Author: Haley, Russell I.
Format: Book
Language:English
Published: New York : Wiley, 1985.
Series:Ronald series on marketing management.
Subjects:

MARC

LEADER 00000pam a2200000 a 4500
001 b1620482
003 CoU
005 19851121131157.0
008 s1985 nyua b 001 0 eng
010 |a 84026983 
019 |a 19777522 
020 |a 0471812625 
035 |a ocm11519072 
040 |a DLC  |c DLC 
049 |a CODG 
090 |a HF5415.123  |b .H35 1985 
100 1 |a Haley, Russell I.  |0 http://id.loc.gov/authorities/names/n84190107  |1 http://isni.org/isni/0000000374514939. 
245 1 0 |a Developing effective communications strategy :  |b a benefit segmentation approach /  |c Russell I. Haley. 
260 |a New York :  |b Wiley,  |c 1985. 
300 |a xii, 510 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
490 1 |a Ronald series on marketing management,  |x 0275-875X. 
500 |a "A Ronald Press publication." 
504 |a Includes bibliographical references and indexes. 
590 |a m kw Bus [c.1] 
583 1 |a committed to retain  |c 20160101  |d 20410101  |5 CoU  |f Alliance Shared Trust  |u https://www.coalliance.org/shared-print-archiving-policies. 
650 0 |a Communication in marketing.  |0 http://id.loc.gov/authorities/subjects/sh85029077. 
650 0 |a Market segmentation.  |0 http://id.loc.gov/authorities/subjects/sh85081327. 
830 0 |a Ronald series on marketing management.  |0 http://id.loc.gov/authorities/names/n42021168. 
907 |a .b16204827  |b 03-18-20  |c 11-22-94 
998 |a pas  |b 03-21-95  |c z  |d m   |e -  |f eng  |g nyu  |h 0  |i 1 
907 |a .b16204827  |b 10-24-18  |c 11-22-94 
944 |a MARS - RDA ENRICHED 
907 |a .b16204827  |b 12-16-08  |c 11-22-94 
907 |a .b16204827  |b 03-24-08  |c 11-22-94 
999 f f |i 6c1a320b-27f2-5410-88b2-beea955d26cc  |s c8c01eab-da33-5e4b-9a0d-0b548bd63300 
952 f f |p Can circulate  |a University of Colorado Boulder  |b Boulder Campus  |c Offsite  |d PASCAL Offsite  |e HF5415.123 .H35 1985  |h Library of Congress classification  |i book  |m P105231805008  |n 1