Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell.

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Bibliographic Details
Corporate Author:	Conference on Advertising and Consumer Psychology
Other Authors:	Alwitt, Linda F., Mitchell, Andrew A., 1939-
Format:	Conference Proceeding Book
Language:	English
Published:	Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Subjects:	Advertising > Psychological aspects.

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Holdings details from PASCAL Offsite
Call Number:	HF5822 .P78 1985
HF5822 .P78 1985	Available Place a Hold