Winning direct response advertising : how to recognize it, evaluate it, inspire it, create it / Joan Throckmorton.

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Bibliographic Details
Main Author:	Throckmorton, Joan
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prenctice-Hall, ©1986.
Subjects:	Advertising, Direct-mail. Direct marketing.

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Holdings details from PASCAL Offsite
Call Number:	HF5861 .T47 1986
HF5861 .T47 1986	Available Place a Hold