Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.

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Bibliographic Details
Other Authors:	Kotler, Philip, Cox, Keith Kohn
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ : Prentice-Hall, 1988.
Edition:	4th ed.
Subjects:	Marketing > Management.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.13 .M3524 1988
HF5415.13 .M3524 1988	Available Place a Hold