Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.

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Bibliographic Details
Main Author:	Fletcher, Alan D.
Other Authors:	Bowers, Thomas A., 1942-
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., ©1988.
Edition:	3rd ed.
Subjects:	Advertising > Research.

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Call Number:	HF5814 .F57 1988
HF5814 .F57 1988	Available Place a Hold