Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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Bibliographic Details
Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, ©1988.
Edition:	3rd ed.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing > Management.

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