Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.

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Bibliographic Details
Corporate Authors:	American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology
Other Authors:	Cafferata, Patricia, Tybout, Alice M.
Format:	Conference Proceeding Book
Language:	English
Published:	Lexington, Mass. : Lexington Books, ©1989.
Subjects:	Advertising > Psychological aspects > Congresses. Consumer behavior > Congresses.

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Holdings details from PASCAL Offsite
Call Number:	HF5823 .C554 1989
HF5823 .C554 1989	Available Place a Hold