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Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.

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Bibliographic Details
Corporate Authors: American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology
Other Authors: Cafferata, Patricia, Tybout, Alice M.
Format: Conference Proceeding Book
Language:English
Published: Lexington, Mass. : Lexington Books, ©1989.
Subjects:
Advertising > Psychological aspects > Congresses.
Consumer behavior > Congresses.
Description
Item Description:Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Physical Description:vii, 414 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:066914830X (alk. paper)
Action Note:committed to retain

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