Fulfilling the promise of electronic single source data : a progress report : the organizational impact, case studies, results of the latest analysis : transcript proceedings, second annual ARF Single Source Data Workshop, the New York Hilton, June 22, 1989.

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Bibliographic Details
Corporate Authors:	ARF Single Source Data Workshop New York, N.Y., Advertising Research Foundation
Other title:	Single source data.
Format:	Conference Proceeding Book
Language:	English
Published:	New York, NY : Advertising Research Foundation, ©1989.
Subjects:	Marketing research > Technological innovations > United States > Congresses. Scanning systems > Congresses.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.2 .A244 1989
HF5415.2 .A244 1989	Available Place a Hold