The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales / Mark N. Clemente.

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Bibliographic Details
Main Author: Clemente, Mark N.
Format: Book
Language:English
Published: New York : American Management Association, ©1992.
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Holdings details from PASCAL Offsite
Call Number: HF5415 .C5414 1992
HF5415 .C5414 1992 Available Place a Hold