Desktop marketing : lessons from America's best / Richard K. Thomas and Russell J. Kirchner.

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Bibliographic Details
Main Author:	Thomas, Richard K.
Other Authors:	Kirchner, Russell J.
Other title:	Desk top marketing.
Format:	Book
Language:	English
Published:	New York, NY : American Demographics Books, 1991.
Subjects:	Marketing research > Computer methods. Consumers' preferences. Direct marketing > Case studies.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.3 .T5 1991
HF5415.3 .T5 1991	Available Place a Hold