Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla.

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Bibliographic Details
Other Authors:	Shapiro, Benson P., Sviokla, J. J.
Other title:	Harvard business review.
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School Pub., ©1993.
Series:	Harvard business review book series.
Subjects:	Selling. Consumers' preferences. Consumer satisfaction.

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Holdings details from PASCAL Offsite
Call Number:	HF5438.25 .S434 1993
HF5438.25 .S434 1993	Available Place a Hold