International advertising : standardization and adaptation / V.H. Kirpalani, Michel Laroche.

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Bibliographic Details
Main Author:	Kirpalani, V. H. (Vishnu H.), 1928-
Other Authors:	Laroche, Michel
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, ©1993.
Series:	Bibliography series (American Marketing Association)
Subjects:	Advertising > Bibliography.

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Call Number:	Z7164.C81 K57 1992
Z7164.C81 K57 1992	Available Place a Hold