Global market strategies of U.S. and Japanese businesses : working paper / George S. Yip, Johny K. Johansson.

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Bibliographic Details
Main Author:	Yip, George S.
Other Authors:	Johansson, Johny K.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, ©1993.
Series:	Report (Marketing Science Institute) ; no. 93-102.
Subjects:	Export marketing > United States. Export marketing > Japan. International business enterprises > United States > Management. International business enterprises > Japan > Management. Strategic planning > United States. Strategic planning > Japan.

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Call Number:	HF1416 .Y36 1993
HF1416 .Y36 1993	Available Place a Hold