Marketing led, sales driven / Keith Steward.

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Bibliographic Details
Main Author:	Steward, Keith
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, ©1993.
Series:	Marketing series (London, England)
Subjects:	Selling. Marketing. Marketing channels. Selling > Communication systems.

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Call Number:	HF5438.25 .S74 1993
HF5438.25 .S74 1993	Available Place a Hold