Attention and interest factors in advertising : survey, analysis, interpretation ... Foreword by D. B. Lucas.

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Bibliographic Details
Main Author:	Rudolph, Harold J., 1903-
Format:	Book
Language:	English
Published:	New York : Funk & Wagnalls Co., [1947]
Subjects:	Advertising. American periodicals.

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Call Number:	HF5905 .A78
HF5905 .A78	Available Place a Hold