Buy this book! : understanding advertising and getting the most out of your advertising dollar / by Raj Marwah ; cartoons by Bruce Baldwin.

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Bibliographic Details
Main Author:	Marwah, Raj, 1947-
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, 1991.
Subjects:	Advertising. Marketing.

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Holdings details from PASCAL Offsite
Call Number:	HF5823 .M334 1991
HF5823 .M334 1991	Available Place a Hold