First you have to get their attention [microform] : case study of an alcohol awareness campaign designed for and by college students / by Linda Costigan Lederman ; paper prepared and presented at the 41st Annual Conference of the International Communication Association, Chicago, Illinois, May 1991.

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Main Author: Lederman, Linda Costigan
Corporate Author: Educational Resources Information Center (U.S.)
Format: Government Document Microfilm Book
Language:English
Published: New Brunswick, N.J. : [Washington, DC] : Master of Communication and Information Studies Program, School of Communication, Information and Library Studies, Rutgers, the State University of New Jersey ; U.S. Dept. of Education, Office of Educational Research and Improvement, Educational Resources Information Center, [1991]
Series:SCILS research report ; no. 91-26.
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Call Number: ED 1.310/2:335718
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