All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.

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Bibliographic Details
Main Author:	Hallberg, Garth
Format:	Book
Language:	English
Published:	New York : John Wiley & Sons, 1995.
Subjects:	Database marketing. Direct marketing > Data processing.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.126 .H35 1995
HF5415.126 .H35 1995	Available Place a Hold