Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Bibliographic Details
Main Author:	Batra, Rajeev
Other Authors:	Myers, John G., 1933-, Aaker, David A.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, ©1996.
Edition:	5th ed.
Subjects:	Advertising > Management.

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Call Number:	HF5823 .A13 1996
HF5823 .A13 1996	Available Place a Hold