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| LEADER |
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| 001 |
b2564990 |
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CoU |
| 005 |
19960605124552.0 |
| 008 |
951011s1996 njua b 001 0 eng |
| 010 |
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|a 95025901
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| 020 |
|
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|a 0133057151
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| 035 |
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|a (OCoLC)ocm33335773
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| 040 |
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|a DLC
|c DLC
|d COD
|
| 049 |
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|a CODG
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| 050 |
0 |
0 |
|a HF5823
|b .A13 1996
|
| 050 |
0 |
0 |
|a HF5823
|b .A13 1996
|
| 100 |
1 |
|
|a Batra, Rajeev.
|0 http://id.loc.gov/authorities/names/n87811227
|1 http://isni.org/isni/0000000108635690.
|
| 245 |
1 |
0 |
|a Advertising management /
|c Rajeev Batra, John G. Myers, David A. Aaker.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall,
|c ©1996.
|
| 300 |
|
|
|a xiii, 754 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent.
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia.
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier.
|
| 500 |
|
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|a Aaker's name appears first on 4th edition.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 583 |
1 |
|
|a committed to retain
|c 20200101
|d 20450101
|5 CoU
|f Alliance Shared Trust
|u https://www.coalliance.org/shared-print-archiving-policies.
|
| 650 |
|
0 |
|a Advertising
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85001144.
|
| 700 |
1 |
|
|a Myers, John G.,
|d 1933-
|0 http://id.loc.gov/authorities/names/n85300127.
|
| 700 |
1 |
|
|a Aaker, David A.
|0 http://id.loc.gov/authorities/names/n79089154
|1 http://isni.org/isni/0000000122783868.
|
| 907 |
|
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|a .b25649905
|b 05-20-20
|c 06-06-96
|
| 998 |
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|a pas
|b 06-06-96
|c -
|d m
|e -
|f eng
|g nju
|h 0
|i 1
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| 907 |
|
|
|a .b25649905
|b 04-26-19
|c 06-06-96
|
| 944 |
|
|
|a MARS - RDA ENRICHED
|
| 907 |
|
|
|a .b25649905
|b 12-19-08
|c 06-06-96
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| 907 |
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|a .b25649905
|b 08-07-08
|c 06-06-96
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| 952 |
f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Boulder Campus
|c Offsite
|d PASCAL Offsite
|e HF5823 .A13 1996
|h Library of Congress classification
|i book
|m P203330502001
|n 1
|
