Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne [and others]

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Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Payne, Adrian
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, ©1995.
Series:Marketing series (London, England). Professional development.
Subjects:

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Holdings details from PASCAL Offsite
Call Number: HF5415.5 .R455 1995
HF5415.5 .R455 1995 Available Place a Hold