Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne [and others]

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Bibliographic Details
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Payne, Adrian
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, ©1995.
Series:	Marketing series (London, England). Professional development.
Subjects:	Customer relations. Marketing. Consumer satisfaction. Customer services.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.5 .R455 1995
HF5415.5 .R455 1995	Available Place a Hold