Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.

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Bibliographic Details
Main Author:	Woodside, Arch G.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum, 1996.
Subjects:	Advertising > Brand name products. Brand choice. Corporate image.

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Holdings details from PASCAL Offsite
Call Number:	HF6161.B4 W67 1996
HF6161.B4 W67 1996	Available Place a Hold