Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum,
1996.
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| Subjects: |
| Physical Description: | xxiv, 251 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages [245]-247) and index. |
| ISBN: | 0899309844 (alk. paper) |
| Action Note: | committed to retain 20200101 20450101 Alliance Shared Trust https://www.coalliance.org/shared-print-archiving-policies. |