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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

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Bibliographic Details
Main Author: Halinen, Aino, 1961-
Format: Book
Language:English
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies ; 3.
Subjects:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.

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Call Number: HF5415.55 .H35 1997
HF5415.55 .H35 1997 Available Place a Hold

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